Episodes

Sunday Mar 22, 2026
Sunday Mar 22, 2026
For many, the dream of owning a villa in the rolling hills of Tuscany seems like an unattainable fantasy. But according to Adriano and Julius Petermaier, the visionaries behind Easy Living Tuscany, that dream is closer to reality than you might think. On a recent episode of the Total Tuscany Podcast, the brothers shared their journey from local real estate agents to social media sensations, and offered invaluable advice for anyone looking to make Tuscany their home.
From Construction Sites to Social Media Stars
The Petermaier brothers' connection to Tuscany runs deep. Their parents, originally from Germany, moved to the region decades ago and started a construction company specializing in property renovation. Growing up on construction sites, Adriano and Giulio developed a keen eye for architecture and a passion for the Tuscan landscape.
This passion eventually led them to the world of real estate. Inspired by successful American realtors like Ryan Serhant, the brothers decided to bring a fresh, modern approach to the Italian market. They started by sharing their love for Tuscany and its stunning properties on social media, and the response was overwhelming. Today, Easy Living Tuscany boasts over a million followers on Instagram and a rapidly growing presence on TikTok and YouTube.
Navigating the Tuscan Real Estate Market
For international buyers, the prospect of navigating Italian bureaucracy can be daunting. However, the Petermaier brothers emphasize that with the right guidance, the process is quite straightforward.
Key Steps in Buying a Tuscan Property:
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Property Scouting and Viewings: The brothers meticulously select properties that meet their high standards for style and potential.
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The Written Offer: Once a property is chosen, a binding written offer is made, detailing price, closing dates, and any included furniture.
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The Deposit: Upon acceptance of the offer, a 10% deposit is typically required to secure the property.
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The Notary: Unlike the U.S., Italy utilizes a Notary, a government official who oversees the entire transaction to ensure clear titles and proper documentation.
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Closing: On average, the closing process takes about two months from the time the offer is accepted.
Understanding the Costs
Prospective buyers should budget for approximately 10% of the purchase price in additional costs, which cover the Notary, transfer taxes, agency commissions, and translation services.
Tips for Success in Tuscany
The brothers shared some crucial insights for those considering a move to Italy:
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Renovation Realities: Many buyers underestimate the time required for renovations. Traditional stone houses demand specialized skills and patience.
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Property Taxes: Property taxes in Italy are relatively affordable, often around €500 per year for a modest apartment for non-residents.
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Modern Amenities: While Italians often forgo air conditioning in favor of thick stone walls, many international buyers choose to add it for comfort.
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The Power of Location: Beyond the general area, factors like a property's hilltop position and its unique "feeling" are paramount in the Tuscan market.
Ready to Find Your Piece of Paradise?
Whether you're looking for a move-in-ready villa or a charming renovation project, the Petermaier brothers are dedicated to helping you find your perfect Tuscan retreat. Their expertise, combined with their deep-rooted love for the region, makes them the ideal partners for your Italian adventure.
Explore stunning Tuscan properties and start your journey today at easylivingtuscany.com.


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